Fully understand where you are and maximize it. – Jared Kligerman
Welcome to the show, everybody! Today’s guest is Jared Kligerman, President of The Think Tank, a boutique integrated marketing agency based here in Toronto, Canada.
Today we talk about the importance of networking as a new manager, and the power of those networking relationships.
We also discuss
Click that play button to listen, and don’t forget to rate us on iTunes!
Some people go into networking with the objective of landing a job or a client. This is one of the reasons why networking “doesn’t work” – the expectation that you’re going to get something out of it.
What really did it for me was meeting a bunch of people at networking events, who, from the beginning of the conversation, I knew there wasn’t going to be any business opportunity there.
We hit it off around a bunch of different topics – some of them were around business, but a lot of them were about personal stuff or sports. Those were the people I’ve kept in touch with, who I call up on a regular basis.
My perception and my objective now when I go to networking events is, when I go, I try to meet 15 new people. Truthfully, I very rarely hit that goal, mostly because along the way I end up meeting people I really jive with and I end up having a fantastic conversation with.
Don’t expect that everybody you meet will have a strong connection with you and will want to have a long-term relationship with you. That’s just not the case.
You’re not going to have a rapport with every person you talk to.
Once I start getting comfortable talking to three different people, I up it to four people, then five. Then I start saying, “Now I want to try and meet five people, and I’m going to see if I can get one of those to be someone who’s really worth connecting and staying in-touch with long-term.”
Now I’ve built a new layer of objective where it’s still not about the sales; it’s about meeting five people, and meeting one who’s really going to be helpful in some way, or just someone I want to talk to.
Being a dad, I want to see my little one more often, and recognizing how much time and energy my wife puts into it, I also wanted to be an active part of it.
I’ve built my personal rule that I’m only out one night a week, sometimes two if I have a lot of heads-up notice. And usually that second one’s with my wife.
Because I’m only allowing myself to be out one night a week, I’ve had to really get picky about which events I’m going to. There’s a lot of networking events hosted on any given night, in any big city, and I know a lot of people who bounce around all of them. I’ve done it, and it’s exhausting, with very low returns.
Links and Resources
Connect with Jared: LinkedIn
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath